An Entrepreneur Finds Her Big Why

Donna Peters interviews CEO, Lita Dwight, on her path from practicing law, to finding her "big why," to founding plant-based foods business, Brytlife.  "Doing what you are called to do is the highest expression of yourself."

Lita advises that curiosity is the magic to getting to "your why."  And once you know "your why," take the first step on the invisible bridge, a la Indiana Jones, to pursue  it. And don’t forget to surround yourself with experts.

Brytlife's mission is to achieve a more compassionate and healthier planet through superior non-dairy products that bring joy to customers.  

Lita's Core Values are Freedom, Authenticity and Compassion.